CHAPTER ONE

INTRODUCTION

1.1 Background to the study

All business organizations perform two basic functions we are production and marketing of goods and services ide...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: For decades now, fast changes have been taking place in all facets of human life including the office environment. This is as...

THE INFLUENCE OF WIZKID’S MINIMALIST BRANDING ON YOUTH FASHION IN URBAN NIGERIA

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study

In contemporary Nigeria, the intersection of celebrity culture and youth identity formation has become a powerful axis of socio...

THE ROLE OF SOCIAL MEDIA IN SHAPING VOTER BEHAVIOUR: A CASE STUDY OF TWITTER CAMPAIGNS DURING NIGERIA’S 2023 ELECTIONS

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study

In recent years, social media has transformed from a space of casual social interaction...