INTRODUCTION: Reckitt Benckiser is the company that creates the Dettol brand of hygiene products and markets them under the brand name Dettol. It dates back to far before the 1980s when it was first implemented. Antiseptics are antimicrobial compounds that are administered t...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...