A SURVEY ON THE CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT
ABSTRACT: The study specifically was aimed at ascertaining the challenges faced by handicraft businesses in Benin city in implementing product promotion strategies. This study reviewed and anchored its framework on the Need Theory and Equity theory. &n...
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THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wri...
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THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
CHAPTER ONE
INTRODUCTION
Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The...
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THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
CHAPTER ONE
INTRODUCTION
Background Of The Study: The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advance...
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THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,...
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THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad...
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THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message...
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THE INFLUENCE OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANISATIONS
CHAPTER ONE
INTRODUCTION
Background of the Study: Advertising encompasses the comprehensive array of endeavours involved in effectively conveying information or promoting prod...
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THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Hotel services have played a functional role in the life of our people. Hotel industry is the engine room for effective communication and al l business transactions withi...
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THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising over the years has been an issue of discourse proponent of the dividends of advertising are of the view that adve...
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EXTENT OF UTILIZATION OF INTEGRATED MARKRTING COMMUNICATION STRATEGIES BY MANUFACTURING COMPANIES IN ANAMBRA STATE
BACKGROUND OF THE STUDY
Manufacturing companies are the main instrument for rapid growth, structural change and economic sufficiency of the Nigeria nation where they increase the avenue for employment, helps boost agriculture, and increase foreign exchange earnings of t...
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