Background of the study: The rapid changes in business operations in contemporary times in the form of technological improvement require banks in Nigeria to serve their customers electronically. Traditionally, banks have been in the forefront of harnessing technology to improve t...

ABSTRACT: This study was carried out to the safety and security threats in hospitality industries in Cross Rivers State using some selected some selected hotels in calabar as a case study. The survey design was adopted and the simple random sampling techniqu...

ABSTRACT: The contribution of the Business Establishment to the economic development of any nation cannot be over emphasized. Computer have also contributed greatly to ease the functions performed by this industries to meet its economic obligations to the nation. The computer as...

ABSTRACT: This study aimed to evaluate the impact of automated teller machine (ATM) utilisation on customer satisfaction inside Access Bank Nigeria Plc, located in Kaduna. The present study aimed to assess the impact of Automated Teller Machines (ATMs) on customer satisfaction wi...

ABSTRACT: The purpose of this study was to investigate the client orientation of service employees and service quality, using a case study approach focused on Momas System and Cometstar in Kano State. The present study specifically investigates the significance o...

ABSTRACT: The current state of the Nigerian economy has resulted in a decline in the purchasing power of customers in relation to products and services. The present study survey has undertaken a critical examination of the impact of sales promotion on MTN Ni...

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...

BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten...

BACKGROUND OF THE STUDY: This research work is aimed at determine attitude of consumers towards public utilities. The power holding company (formally called NEPA) was established by Decree No 24 of 1st April 1972 with the amalgamation of Electricity corporat...

Statement of  Problem: It has been observed that banks have failed in instituting an effective and efficient credit policy in meeting customers demand for credit facility and this has resulted in reduction of customers seeking credit facility.

Many...

ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Ba...

BACKGROUND OF THE STUDY: The key to thrive in any business is to offer customers with better solutions to their problems, give them the due respect, connect with them on emotional level, offer them with fair prices, and making it easy for customers to find what they need, pa...

Abstract: This study investigates the effects of ATM on the performance of Nigerian banks. Available studies have concentrated on the significant dimensions of ATM (automated teller machine) service quality and its effect on customer satisfaction with a bias against ATM producers...

ABSTRACT: This study was carried out to examine the effect of electronic payment system on customer satisfaction in Nigeria banking system with special reference to Access bank plc of Nigeria. Specifically, the study aims to   evaluate th...

ABSTRACT: Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice...

CHAPTER ONE

INTRODUCTION

Background of the Study: The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a...

CHAPTER ONE

INTRODUCTION

Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The...

CHAPTER ONE
INTRODUCTION

BACKGROUND OF THE STUDY: According to Brem (2013), it's stated that for the last 250 years, employee productivity is known to have played a big...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Every organization, business, industry and government uses technology to convert its inputs into output to attain its organiz...

CHAPTER ONE

INTRODUCTION

Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad...

CHAPTER ONE

INTRODUCTION

Background of the study: Globally in marketing field, positioning has evolved to refer to the process through which marketers attempt to build an image or identity for their product, brand, or organiza...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Advertising over the years has been an issue of discourse proponent of the dividends of advertising are of the view that adve...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a...

CHAPTER ONE

INTRODUCTION

Background of the Study: Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card...

CHAPTER ONE

INTRODUCTION

Background of the Study: Today’s business environment is extremely dynamic in nature. It has experienced rapid changes as a result of technologi...

CHAPTER ONE

INTRODUCTION

BACKGOUND TO THE STUDY

A typical market is made up of people who have various need, some are buyer in the market while other are sellers, ea...

Background of the Study

One of the basic elements of modern marketing&...

1.1 Background of the Study

The research consists of several basic steps. The first step consists in the self-evaluation by the respective companies of the quality of their own products, while the third step is essentially a comparison of results, so that any difference...

Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising...

BACKGROUND TO THE STUDY: Customer happiness and brand credibility have both recently been acknowledged as crucial elements in any company's growth. Customer satisfaction, which has to do with meeting, exceeding, and ultimately fulfilling consumers' expectations, is the se...

ABSTRACT

Kumasi has fast been growing into a big metropolis. Daily, it receives a very large number of people who come to transact businesses, attend workshops, conferences, seminars, funerals and other forms of functions...

ABSTRACT

Customer loyalty has been a major issue in marketing. This concept is of great importance in the Global Systems of Mobile (GSM) telecommunication market. The rate of customer defection is very high in the GSM market, and this has necessitated the need to examine the factors tha...