ABSTRACT: This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded  products in an organization,  found out different styles of b...

CHAPTER ONE

INTRODUCTION

BACKGOUND TO THE STUDY

A typical market is made up of people who have various need, some are buyer in the market while other are sellers, ea...

CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND TO THE STUDY

Swaminathan et al. (2020) define a brand as more than just a name attached to a product or service;...