Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo...

ABSTRACT: This study was carried out to examine the influence of western media on the fashion choices of Nigerian women using female students of Legacy University, Okija as case study. Specifically, the study aimed at showing how the contents...

​​​​​​Background of the study: Journalists who work professionally in Nigeria are often confronted with complex and nuanced ethical dilemmas that need them to make choices about not just their own ethical behavior but also the behavior of the professional persons...

BACKGROUND OF THE STUDY: The art of communication as we know it now has evolved over many generations. Humans have been working very hard for a very long time to improve on one of the most fundamental aspects of their existence, and this effort has resulted in the sophistication...

BACKGROUND OF THE STUDY: Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one o...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...

BACKGROUND OF THE STUDY: Community bank was imitated within the 1990 budget speech of the Head of State, commander in chief of the Armed forces of Nigeria, General Ibrahim Badamasi Babangida. Since then institutionalizing the system has gone through a long w...

BACKGROUND OF THE STUDY: Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasti...

CHAPTER ONE

INTRODUCTION

Background of the study: The Agriculture in Nigeria has remained the largest sector contributing nearly 39% to the gross domestic product for the past two decades and employing nearly 60% of its workfo...

CHAPTER ONE

INTRODUCTION

Background of the study: The history of sports on television can be traced back to an informal scrimmage between members of the Philadelphia Eagles in 1934, which was used to demonstrate the world&rsqu...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Marketing information system is the process of gathering information to learn about something that is not fully known. It is...

CHAPTER ONE INTRODUCTION

A look around us will reveal that that our economy consists of people whose material needs and wants are satisfied by numerous business organizaiton especi...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Working environment plays an important role towards the  employees performance. Working environment is argued to im...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Modern marketing is concerned with the performance of the activities through which the needs of consumers is a society are id...

CHAPTER ONE

INTRODUCTION

Background to the Study: Poverty is the major problem in most developing economies. In these economies, it is argued that among others absence of acce...

CHAPTER ONE

INTRODUCTION

Overview

Recent estimates suggest that poor dietary habits are linked to one in five early deaths globally (Afshin et al., 2019). Tackling t...

ABSTRACT

Broadcasting Organisations are not perceived as watch-dogs of the society promoting transparency, accountability and good governance for socio-economic and infrastructural development. Works of Broadcasting Organisations are generally construed in narrow term confining its work...