BACKGROUND OF THE STUDY: According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managin...

Background Of The Study: This is now a national issue. The increasing incidence of fraud and misappropriation of funds and property by Accounting officers and chief executive in the public sector of the Nigeria economy pose pertinent question as to whether auditi...

Background of the Study: Firstly, the study of Business combination and financial performance of banks in Nigeria banking industry is introduce as the main thing which business  merger and acquisition rely on a skill or knowledge brought together by the...

BACKGROUND OF THE STUDY: At an earlier point in history, societal expectations from business organizations did not go beyond efficient resource allocation and its maximization. But today, it has changed and modern business must think beyond profit maximization to...

BACKGROUND OF THE STUDY: The office manager has a great impact on every modern business organizations. According to Pigors & Myers (1984:55), an office manager is the life-blood of any office. As he has contributed greatly to the progress and improvement made...

BACKGROUND OF THE STUDY: Accounting, unlike the other natural sciences, is not based on fundamental laws or absolute precepts.  It has evolved over many years through trial and error, and its continual improvement rests on a basis responsive to the requireme...

BACKGROUND OF STUDY: The educational sector in Nigeria is in continuous change with the advancement in the level of technology and introduction of teaching aids. The effectiveness of the use of instructional materials for the teaching and learning of business edu...

CHAPTER ONE

INTRODUCTION

Background of the Study: The history of insurance industry in Nigeria according to Augustine and Brennan(2012) could be traced to the British colonial...

CHAPTER ONE

INTRODUCTION

Background of the Study: The origin of the insurance industry in Nigeria, as stated by Augustine and Brennan (2012), can be attributed to the British...

CHAPTER ONE

INTRODUCTION

Background to the Study: Mokaya & Kipyegon (2014) are of the opinion that employee engagement involves creating prospects for employees to attach...

CHAPTER ONE

INTRODUCTION

Background of the study: The word non-profit making organizations explained that the organizations are not established for the purpose of making profi...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Automation can be defined as automation or mechanical devices that can replace the use of human or manual labour, which...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Automation can be defined as automation or mechanical devices that can replace the use of human or manual labour, which used...

THE IMPACT OF SOCIAL MEDIA HACKING ON BUSINESS BRAND REPUTATION

Chapter One: Introduction

Background of the Study

Social media has become an integral part of modern business strategy, offering platforms for brand promotion, customer engagement, and market analysis. H...

ABSTRACT

The objective of the study was to examine the impact of equity ownership structure and earnings management on some selected quoted manufacturing companies, taking into consideration the challenges of rewarding investors adequately which is a topical issue in the modern business...