BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

In light of the creation idea, it is abundantly evident that water has been around for at least as long as people have. Since the beginning of time, man has made use of this one-of-a-kind commodity for a wide variety of uses, including those in the home.

The majority of our water comes...

ABSTRACT: Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it.  In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs i...

ABSTRACT: The relevance of real estate to our economics and social development cannot be over-emphasized not at least in the housing sector, which has a critical impact on Individual and National Welfare. Firstly finance plays a key role in the housing development proje...

ABSTRACT: The broad objective of this study is to examine public perception of radio broadcast programmes on health matters using radio listener in Onitsha in Anambra State.The study adopted the survey research design and randomly enrolled participants...

ABSTRACT: This study was carried out to the safety and security threats in hospitality industries in Cross Rivers State using some selected some selected hotels in calabar as a case study. The survey design was adopted and the simple random sampling techniqu...

ABSTRACT: The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decisio...

ABSTRACT: This study was conducted to critically survey the covid-19 pandemic and its impacts and effects on construction projects in Nigeria. Specifically, the study sought to examine the effect of covid-19 pandemic on the efficiency of construction projects and...

Background of the study: Lagos now has a population of more than 15 million people. The United Nations grants megacity classification to cities with populations of 10 million or more. Building and preserving a model megacity has significant obstacles. It might be difficult t...

ABSTRACT: The major objective of this study is to explore the impact of online learning on academic performance of secondary school students using Akure Metropolis of Ondo State as case Study. The study adopted a survey research design accompanied with data...

ABSTRACT: The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out thi...

ABSTRACT: Non utilization of Formal Risk Management Techniques in project delivery by the project team has been identified as one the causes of project failure This prompts the question ‘what factors are responsible?’ This study therefore first presen...

ABSTRACT: The purpose of this work was to do an evaluative study of the Freedom of Information Act and media practice in Nigeria. The survey research method was adopted. To this end, the researcher issued 220 copies of questionnaire to randomly selected journalis...

ABSTRACT: The study examined the accounting information system and the growth of small and medium scale enterprises (a study of SME’s in Lagos metropolis). Two theories were used in the study to have a wide scope in the research, namely; the Contingenc...

ABSTRACT: The main objective of the study is to examine how the environmental factors could affect the corporate performance using selected business organization in Warri Delta State as case study.Survey research design was employed for the study and with the con...

ABSTRACT: The research topic of this study is “effects of computerised accounting method and control system on production– a study of selected banks in Enugu Metropolis. The purpo...

Background of the study: Water is necessary for life, and its availability, usage, and spatial distribution are all linked to economic growth and societal progress. Aside from oxygen, water is essential to life; it is a cornerstone for human success because adequate and high-qual...

ABSTRACT: The study examined the impact of digital marketing as a key driver of sales among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterpris...

Background to the Study: Crime is a pervasive problem that may be seen to have deeply ingrained itself into the fabric of every civilization. It's a popular term, yet depending on who you ask or how you choose to interpret it, it might mean something completely different to d...

ABSTRACT: The purpose of this study was to investigate the causes and problems of early motherhood in Ejigbo metropolis, Osun State. Related literature were reviewed in the concept of early motherhood, factors leading to early motherhood, problems associated with...

ABSTRACT: The primary objective of this research endeavour was to examine the underlying causes and propose potential solutions to the issue of student unrest in the Port-Harcourt metropolis. The study involved a sample of 200 respondents. The data was analysed u...

Background to the study: One problematic issue in Nigeria now is having access to urban land, especially housing, commercial, industrial, recreational, and other urban development projects like infrastructural and social amenities. Because of this chronic shortag...

INTRODUCTION: Among the major problems facing mankind today, is the issue of climate change and variability. Climate change has long-since ceased to be a scientific curiosity, and no longer a mere environmental and regulatory concerns but a major, overriding envi...

BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten...

Background To The Study: Malaria still remains a significant public health problem especially in low and middle income countries. According to the World Health Organisation (WHO), malaria transmission in Nigeria is abysmally high with over 76% of the population r...

ABSTRACT: This study was carried out to examine the attitude of consumers towards Nigerian made goods . Specifically, the study examined the attitude of Nigeria towards Nigeria made goods. Also, know if really Nigerians prefer Nigeri...

BACKGROUND OF THE STUDY: This research work is aimed at determine attitude of consumers towards public utilities. The power holding company (formally called NEPA) was established by Decree No 24 of 1st April 1972 with the amalgamation of Electricity corporat...

BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion...

Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th...

ABSTRACT: Water is one of the indispensable resources for the continued existence of all living things including man. The provision of an adequate supply of safe drinking water was one of the eight components of primary health care identified by the International Conference on Pr...

Abstract: The research explored the impact of billboard advertising on product promotion. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billb...

ABSTRACT: In the realm of commerce, it is an incontrovertible truth that no enterprise can emerge triumphant if its merchandise bears an uncanny resemblance to the offerings of its competitors. It is imperative for companies to diligently pursue the attainment of pertinent positi...

ABSTRACT: The primary objective of this research is to ascertain the underlying factors and consequences associated with the imposition of a Twitter ban on the residents of Nigeria, with specific emphasis on the Asaba city located in Delta state. The present anal...

ABSTRACT: The present investigation was conducted with the primary objective of scrutinising the underlying factors and ramifications of marital discord, employing the urban area of Kaduna as a representative case study. The utilisation of the survey research des...

Background to the Study: The eradication of polio has been hailed as one of the 20th century's greatest successes in primary health care and is universally regarded as a beneficial and cost-effective public health policy (CDC, 2022). Vaccination against polio...

ABSTRACT: The pipe borne water samples used for drinking in Enugu metropolis were analyzed phiscochemically using standard methods. Four samples were subjected to physical and chemical analysis like pH of sample A (6.1), sample B (6.00), sample C (6.42), sample D (6.5), Temp...

INTRODUCTION: Welding process involves joining metal parts by heating the pieces to melting temperature (Kimet et al., 2005). Soldering process as a type of welding produces various contaminants at a sufficient rate to cause both short term and long term health effects,...

Background of the study: The importance of living in a clean environment cannot be over-emphasized. Once an environment is free of indecent waste, its impact is usually seen in all aspects of life of individuals having contact with that environment. The focus of this study was to...

Background to the Study: Residential properties are both consumption and investment good (Sratton, 2008). As consumption good it is acquired for owner occupation. Also, the investment (property) may be to maximize optimum return from outright sale or letting. If this is the case,...

Abstract: The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commer...

ABSTRACT: The study is on the impact of radio for political participation in Uyo metropolis: Case of Nigeria 2011 general elections. This study has three major purposes: (1) determine the usefulness of radio-based political campaigns to voters&rsqu...

ABSTRACT: The main focus of this study is to assess the role of Economic and Financial Crime Commission in the fight against corruption in Nigeria.Survey research design was adopted for the study using convenience sampling method 45 participant was enrolled for t...

BACKGROUND TO THE STUDY: The origin of mass education in the north started in the late 1940s to early 1950s when the first bold step was taken with the establishment of the Northern Regional literacy Agency (NORLA) with head quarters in Zaria. The main objectives...

BACKGROUND TO  THE  STUDY: Safety is an important aspect of human existence since it allows us to reduce the risks that may arise in any given situation. School safety, according to Abali & Nwokedi (2016), is an intrinsic and vital aspect of th...

CHAPTER ONE

INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Social media was invented as a result of modernization in all countries of the world. Social media is an important tool for l...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Refuse generation started with the history of man and gained more attention when man began to live in communities. During the...

CHAPTER ONE

INTRODUCTION

Background of the study: The notion of electronic banking was born as a result of technological improvement in the banking system. Customers no longer...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: According to the Universal Declaration of Human Rights, the family is the most basic societal unit, and it is the responsibility...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...