Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo...

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have the capacity to educate mass audience especially children in primary and secondary school. Ocharo and Karam (2015) noted that several researches on the impact o...

Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising...

CHAPTER ONE

INTRODUCTION

In our consumption-oriented and mediated society, much of what comes to pass as important is based often on the stories produced and disseminated by media institutions. Much of what au...

ABSTRACT

This research was on the assessment of Information Management in Universal Basic Education Boards in the North-western States of Nigeria.To achieve this purpose five research questions were formulated with respect to the types of Information generated, its organisation, storage...

1.1 Background of the Study

Social media platforms have fundamentally transformed the global political discourse. The widespread use of social media in Nigeria has greatly transformed the way political communication works, providing new...