AN APPRAISAL OF THE IMPACT OF THE LIQUIDITY PROBLEM ON SELECTED COMMERCIAL BANKS IN NIGERIA
Abstract: This study is on an appraisal of the impact of the liquidity problem on selected commercial banks in Nigeria. The total population for the study is 200 staff of first bank, Enugu state. The researcher used questionnaires as the instrument for the data collection. Descri...
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THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMER GOODS
ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.
The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th...
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A STUDY OF LANGUAGE OF ADVERTISEMENT
ABSTRACT: Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are dif...
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A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
ABSTRACT: Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the c...
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A SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT
Abstract: The objective of this study is to analyse the linguistic characteristics of newspaper advertisements, with a specific focus on the Vanguard newspaper as a case study. The research employed a survey research design and utilised convenient sampling strategies to recr...
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AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING
ABSTRACT: This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the study. ...
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AN ANALYSIS OF THE ELECTRICAL INSTALLATION AND DESIGN PREREQUISITES FOR A MEGA FILLING STATION
INTRODUCTION: The development of internal combustion engines resulted in a growth in the need for the consumption of fuel in the modern era. As the number of people who own cars has increased, there has been a corresponding rise in the need for gas stations. A gasoline station ou...
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ANALYSIS OF THE IMPACT OF COVID-19 LOCKDOWN ON FOOD INSECURITY AMONG CITIZENS
ABSTRACT: The main focus of this study is to present an analysis of impact of covid-19 lockdown and increased hunger on the Citizen using Iyana-Paja in Alimosho Local government Area of Lagos as case study. The study adopted survey research design. Using convenie...
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ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...
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ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....
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AN INVESTIGATION OF THE CAUSES OF OCCUPATIONAL CHANGE IN THE SECRETARIAL PROFESSION: A CASE STUDY OF THE INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU
BACKGROUND OF THE STUDY: Secretary refers to a person who performs routines, administrative, or personal tasks for a superior. Those in secretary occupation perform duties such as typing, computer processing, and scheduling for an executive. Secretaries are often...
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CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
ABSTRACT: This research work was aimed at studding the major factors which determine the consumer preference for Malt Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the...
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CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide...
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THE IMPACT OF CORPORATE STRATEGY ON FINANCIAL PERFORMANCE OF FINANCIAL INSTITUTIONS LISTED ON THE NIGERIA STOCK EXCHANGE
Abstract: This study examines corporate strategy and financial performance of financial institutions listed on the Nigeria Stock Exchange. Financial performance is an important concept that relates to the way and manner in which human, material and financial resources available t...
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ECONOMIC ANALYSIS OF FOOD SAFETY AMONG PORK MARKETERS
Abstract: Pig is one of the domestic animals found in Nigeria and most parts of West Africa. Pigs are reared for the production of meat called pork and fat called lard. The pig produces litters twice a year. One litter or one birth give between...
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AN ECONOMIC EXAMINATION OF THE FOOD SAFETY PRACTISES WITHIN THE PORK MARKETING INDUSTRY IN AKWA-IBOM STATE
ABSTRACTl: The pig is a commonly encountered domesticated animal that may be found in Nigeria as well as various regions around West Africa. Pigs are commonly raised for the purpose of producing meat, known as pork, as well as fat, referred to as lard. &nbs...
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EFFECT OF ADOPTION OF STANDARD MANAGEMENT PRACTICES ON YIELD OF URBAN FISH FARMERS
ABSTRACT: The study dealt with analysis of food safety among dried fish sellers in Akure North and South Local Government Areas of Ondo State. The study was conducted to identify the safety practices of dried fish sellers, estimate the cost of food safety and the...
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THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study: Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, and nearly...
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THE RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Marketing information system is the process of gathering information to learn about something that is not fully known. It is...
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THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...
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THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE
INTRODUCTION
1.1 Background to the study
All business organizations perform two basic functions we are production and marketing of goods and services ide...
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THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It hold...
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THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
CHAPTER ONE
INTRODUCTION
Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a...
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THE IMPACT OF TEAMWORK ON ORGANIZATIONAL PRODUCTIVITY
CHAPTER ONE
INTRODUCTION
Background of the study: Teamwork is usually an integral part of the work place. Basic teamwork in...
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THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, te...
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THE IMPLICATIONS OF THE IMPLEMENTATION OF THE TREASURY SINGLE ACCOUNT POLICY ON THE PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: The background of Treasury Single Account (TSA) is in accordance with Executive order NO. 55b (2011), which stipulated that the B...
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THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Perhaps the most distinction skill of professional marketing is their ability to create, maintain, protect and enhan...
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THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a tr...
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THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
CHAPTER ONE
INTRODUCTION
THE BACKGROUND OF THE STUDY: Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision....
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THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a m...
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THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad...
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AN ASSESSMENT OF THE CRITICAL ROLE OF NAFDAC ON MARKETING OF DRUGS
CHAPTER ONE
INTRODUCTION
Background Of The Study: The NAFDAC story is the story of food drugs and other products regulation in Nigeria. It is a story that began well eve...
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THE IMPACT OF POSITIONING STRATEGIES ON CONSUMER PRODUCTS IN NIGERIA (A CASE STUDY OF UNILEVER PLC)
CHAPTER ONE
INTRODUCTION
Background of the study: Globally in marketing field, positioning has evolved to refer to the process through which marketers attempt to build an image or identity for their product, brand, or organiza...
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THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
CHAPTER ONE
GENERAL INTRODUCTION
BACKGR...
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THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect...
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THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for su...
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THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for su...
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EFFECTS OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOURS A CASE STUDY OF KONGA ONLINE SHOP (WWW.KONGA.COM)
CHAPTER ONE
INTRODUCTION
Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime...
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Customer Relationship Management and its Effect on Loyalty
Background of the Study
One of the basic elements of modern marketing&...
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PRODUCT QUALITY AND CUSTOMERS' SATISFACTION
1.1 Background of the Study
The research consists of several basic steps. The first step consists in the self-evaluation by the respective companies of the quality of their own products, while the third step is essentially a comparison of results, so that any difference...
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THE DESIGN AND IMPLEMENTATION OF A VIRTUAL TOUR APPLICATION FOR VISITORS
CHAPTER ONE
INTRODUCTION
Background to the study: The advent of the third industrial revolution that commenced in 1969 with the electronics and information technology (IT) revolution has fundamentally altered the way people li...
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A Study on factors influencing Nigerian online consumer purchase behavior
ABSTRACT
The purpose of this research is to explore the factors that influence Nigerian online consumer purchase behavior. After a detailed relevant literature and theoretical framework on factors influencing Nigerian online consumer purchase behavior, researcher framed a well-structure...
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AN APPRAISAL OF THE LEGAL FRAMEWORK FOR THE REGULATION OF UNIFORM PRICING OF PETROLEUM PRODUCTS IN NIGERIA
ABSTRACT
This thesis examined why the prices of petroleum products continues to be priced differently in Nigeria despite the existence of uniform pricing law on petroleum products. The study also examined the principle of deregulation of downstream petroleum sector in Nigeria in order t...
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ASSESSING THE INFLUENCE OF TOOTHPASTE ADVERTISING ON CONSUMER BRAND PREFERENCE IN MAKURDI METROPOLIS
ABSTRACT
This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives of the study are to ascertain consumers’ awareness of advert on Closeup and Maclean toothpaste in Makurdi metropolis. To identify th...
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CONTRIBUTIONS OF CASSAVA ENTERPRISE TO SOCIO-ECONOMIC STATUS OF ENTREPRENEURS IN SOUTH-EASTERN NIGERIA
ABSTRACT
Cassava, being an important staple, is widely grown in Nigeria. Potential contribution of Cassava Enterprise (CE) to Socioeconomic Status (SES) of entrepreneurs is threatened by fluctuation and unpredictability of cassava production, processing and marketing activities. Informa...
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THE KNOWLEDGE AND COST IMPLICATIONS OF GERMS PREVENTIVE MEASURES (A CASE STUDY OF DETTOL SOAP)
THE KNOWLEDGE AND COST IMPLICATIONS OF GERMS PREVENTIVE MEASURES (A CASE STUDY OF DETTOL SOAP)
Chapter One: Introduction
Background of the Study
Personal hygiene and cleanliness are fundamental to maintaining health and preventing the spread of germs and infections....
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EFFECT OF PRODUCT PACKAGING ON NIGERIAN CONSUMERS’ BEHAVIOUR
ABSTRACT
The sole purpose of this research is to determine the effect of product packaging on Nigerian consumers. The knowledge derived from relevant literature was used to draft out organized questionnaires to be filled by respondents residing in Yola and Jimeta towns, Adamawa State, N...
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EFFECTS OF PERCEIVED MARKET RISKS AND SOCIO- ECONOMIC VARIABLES ON CUSTOMER LOYALTY IN THE GLOBAL SYSTEMS OF MOBILE-TELECOMMUNICATION IN LAGOS STATE.
ABSTRACT
Customer loyalty has been a major issue in marketing. This concept is of great importance in the Global Systems of Mobile (GSM) telecommunication market. The rate of customer defection is very high in the GSM market, and this has necessitated the need to examine the factors tha...
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ESSAYS EXAMINING ROLE- BASED BEHAVIORS
SUMMARY
My research examines role-based behavior in consumption contexts, with a particular focus on integrating contemporary social-role and identity theories with other, seemingly disparate theories like tokenism and mental accounting. My two essays are linked by the idea that “...
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