BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

Background of the Study: Journalism in Nigeria has continued to grow immensely in line with global trends despite strong infrastructural challenges. Communicating with a mass audience is not totally strange in Nigeria. Thus, mass media have been important tools in communicat...

ABSTRACT: The purpose of this study was to analyse the information literacy skills and utilisation of electronic resources among undergraduate students in the Faculty of Education at the University of Port Harcourt. The study focused on analysing the electro...

BACKGROUND TO THE STUDY: Guidance and counselling as the name implies in the mode and conduct by which an individual or a body of individual assist in the aspect of co-ordination, which lead to efficiency in a given state or policy for the up keep of the future,...

ABSTRACT: This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine...

BACKGROUND OF STUDY: In the majority of underdeveloped nations, including Nigeria, maternal mortality is the main cause of death among pregnant women (Mekonnen and Mekonnen, 2022; WHO, 2017). In addition, India and Nigeria are thought to account for one-thir...

BACKGROUND OF THE STUDY: The value of connectivity can not be overemphasized. Communication has from the onset been a central and crucial aspect of human life. Without communicating, humans can not exist since communication is the only way by which concepts and i...

ABSTRACT: The research work focuses on the causes of Premarital Sex among Secondary School Girls and Its Impact on their Academic Achievements in Yagba East Local Government Area of Kogi State. One Hundred and Fifty Questionnaires were administered to female stud...

Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o...

Background of the Study: For many centuries, the concept of food security was understood to mean the capability of a nation's farmers, ranchers, and fishermen to provide enough of the food they produce to meet the needs of their whole population (Alexandratos, 2017). The conc...

Background to the Study: Healthcare waste threatens the public health due to its contagious nature. Most healthcare facilities are located in the heart of the cities and therefore, healthcare waste that are not correctly managed can cause dangerous infection and pose potential th...

BACKGROUND TO THE STUDY: Science education aims at producing scientist for national development as well as individuals who will be self reliant and competent in their specialization. According to Hornby (2010) to be competent means that a person has the abil...

BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion...

Background Information: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostl...

BACKGROUND OF THE STUDY: The Nigerian government structure is made up of three tiers, which are the federal government, state government and the local government. The three of them are involved in delivering dividends of democracy to the people. They each have th...

BACKGROUND OF THE STUDY: The art of communication as we know it now has evolved over many generations. Humans have been working very hard for a very long time to improve on one of the most fundamental aspects of their existence, and this effort has resulted in the sophistication...

BACKGROUND OF THE STUDY: Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one o...

Background of the Study: The earliest and most fundamental responsibility of academic library is the conservation of knowledge. An academic library according to Akpata (1979) and Edoka (1992), refers to a library that c...

Background to the study: The role of the media, particularly, television in advancing national integration  is pivotal. Television has become a very important and an effective medium of mass communication since its invention. Its synchronous transmission of...

BACKGROUND OF THE STUDY: Social media are interactive technologies that enable people to create and share content, thoughts, job interests, and other modes of expression across virtual communities and networks.Users either use web-based applications on their desk...

ABSTRACT: Fraud is an inherent vice. It has been on from time immemorial even before the invention of money. However, in our yet developing world with the quest to become rich quick on the increase, fraud is becoming rather rampant. Banks deal essentially in cash and other f...

Background of the Study: The internet can be conceived as a rich, multi-layered complex ever-changing text for information dissemination and a medium for collaborative interaction between individuals and computers without regards for geographical limitation...

ABSTRACT: This research work is aimed at providing the missing link through human capital accounting as a means of enhancing disclosure in financial reporting with particular reference to Dangote group of company, while carrying out this research work these are the area...

ABSTRACT: This project work is mainly based on the theoretical and practical approach of the challenges confronting privately owned media stations in a democratic dispensation in Nigeria. In this work, the researcher tried to reevaluate two types of the...

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)

Its concept is a philosophy of...

BACKGROUND TO THE STUDY: Guidance and counselling as the name implies in the mode and conduct by which an individual or a body of individual assist in the aspect of co-ordination, which lead to efficiency in a given state or policy for the up keep of the fut...

BACKGROUND OF THE STUDY: This work is designed to study how rural dwellers utilize radio in comparison with television message to effect social change. Other communication channels, like the inter personal communication, traditional communication or what Frank Ugboajab calle...

BACKGROUND OF THE STUDY: This study, the role of radio in mobilizing Nigerian women into politics will look into the role played by radio as a medium of mass communication in galvanizing and preparing Nigerian women into politics especially towards participating in this on going...

Background of the Study: In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing facilities...

CHAPTER ONE

INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

The role of the media as the society's watchdog has evolved over the course of time, and the information and...

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study: Information is the most fundamental and vital asset of every firm, and it, like al...

CHAPTER ONE

INTRODUCTION: A library, according to Jonathan Crowther (2000), is a storehouse of knowledge. It is the repository of information and information source. A library collects, organizes, stores and dissem...

CHAPTER ONE

INTRODUCTION

Background of the Study: According to Kombo (2015), radio is an essential medium for bringing about social change through the dissemination of public education. The requirement that individuals have to...

CHAPTER ONE

INTRODUCTION

Background of the study: English is one of the major languages out of about 5000 estimated languages spoken in the world.  About 200 years ago, English was simply the language of less than 15...

CHAPTER ONE

INTRODUCTION

Background of the Study: In the world over, education has become an essential commodity that determines the level of development or growth of any nati...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...

CHAPTER ONE

INTRODUCTION: The world generally had been in a state of permanent economic crisis for quite sometime, every government and organization (public and private) round the globe is faced with the issue of how to...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The media has an important part to play in the man for gender transition and in narrowing the social woman gap that exists be...

CHAPTER ONE

INTRODUCTION

Background of the Study: The mass media-radio, television, newspaper and magazine reach large numbers of people through communication and entertainmen...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Academic attainment is an important parameter in measuring success in students. Observations and reports have shown that success or high academic achievement has become a Herc...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: The academic performance of students in economics in secondary school these days has been attributed to many family factors....

CHAPTER ONE