ABSTRACT: The study examined the accounting information system and the growth of small and medium scale enterprises (a study of SME’s in Lagos metropolis). Two theories were used in the study to have a wide scope in the research, namely; the Contingenc...

ABSTRACT: The study examined the impact of digital marketing as a key driver of sales among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterpris...

Background to the study: One problematic issue in Nigeria now is having access to urban land, especially housing, commercial, industrial, recreational, and other urban development projects like infrastructural and social amenities. Because of this chronic shortag...

Abstract: The research explored the impact of billboard advertising on product promotion. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billb...

Background to the Study: Residential properties are both consumption and investment good (Sratton, 2008). As consumption good it is acquired for owner occupation. Also, the investment (property) may be to maximize optimum return from outright sale or letting. If this is the case,...

CHAPTER ONE

INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

CHAPTER ONE

INTRODUCTION

Background to the Study: Poverty is the major problem in most developing economies. In these economies, it is argued that among others absence of acce...

CHAPTER ONE

INTRODUCTION

Background of the study: Banks are a vital part of every economy. It is the driving force behind society and economic progress. The importance of bank...

CHAPTER ONE

INTRODUCTION

Background of the study: Banks are a vital part of every economy. It is the driving force behind society and economic progress. The importance of bank...

CHPATER ONE

INTRODUCTION

Background of the study: Transportation represents one of the most important human activities worldwide. Transportation is defined according to Oni (2009), as the conveyance of goods and people over la...

ABSTRACT

This study examines the physiochemical characteristics and levels of heavy metals in Oju-Odo River, situated in Lagos Metropolis, Nigeria. Water samples were gathered and examined to evaluate the extent of pollution and the possible hazards it...

1.1Background to the Study

In the service industry, particularly the banking sector, across the world, the delivery of high quality services to customers is a key factor affecting the performance of firms(Akinci, Atilgan- Inan, & Aksoy 2010; Aliyu &Tasmin, 2012). It is thus real...

ABSTRACT

Customer loyalty has been a major issue in marketing. This concept is of great importance in the Global Systems of Mobile (GSM) telecommunication market. The rate of customer defection is very high in the GSM market, and this has necessitated the need to examine the factors tha...