CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: According to Abolade (2018), the idea of stress is one that is multifaceted and ever-changing. The company's overall effi...

Background to the Study

Small and Medium Scale Enterprises (SMEs) are deemed to be integral to the growth and development of any forward thinking nation. Small and medium enterprises (SME) are seen as agents of economic development and contribute to improved living standards, substantia...

INTRODUCTION

The term “new media” refers to a class of media that are digital and interactive and hence differ from the mass media that McLuhan addressed in Understanding Media. The new media that McLuhan studied were the electronic media of mass communication and the mainfr...