ABSTRACT: This study was carried out to examine the assessment of guests satisfaction of service quality in the hotel industry in Uyo Local Government, Akwa Ibom State. Specifically, the study examined the relationship of service quality...

BACKGROUND OF THE STUDY: According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managin...

ABSTRACT: This study was carried out to examine the assessment of guests satisfaction of service quality in the hotel industry in Uyo Local Government, Akwa Ibom State. Specifically, the study examined the relationship of service quality...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Hotel services have played a functional role in the life of our people.  Hotel industry is the engine room for effective communication and al l business transactions withi...