AUTOMATED MARKET BASKET ANALYSIS SYSTEM
ABSTRACT: Due to technology Advancements, relationship marketing has become a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitiv...
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ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten...
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THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE
INTRODUCTION
Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need...
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THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad...
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Customer Relationship Management and its Effect on Loyalty
Background of the Study
One of the basic elements of modern marketing&...
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