ABSTRACT: Due to technology  Advancements, relationship marketing has become a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitiv...

Background of the Study: Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers largely s...

BACKGROUND OF THE STUDY: According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managin...

BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten...

Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide...

BACKGROUND OF THE STUDY: The key to thrive in any business is to offer customers with better solutions to their problems, give them the due respect, connect with them on emotional level, offer them with fair prices, and making it easy for customers to find what they need, pa...

​​​​​​Background of the study: Customers are presumed the stakeholders of an organization and for an organization to flourish, the needs of the customers must be met. Without the presence of customers, the goals and objectives of an organization will not be achieved. It is theref...

ABSTRACT: Most transactions in the world are now being electronic, in light of the fact that it gives effectiveness, security, precision and unwavering quality. In Nigeria, travelling companies still use the manual system of transport management which involves th...

CHAPTER ONE

INTRODUCTION

Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It hold...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: With the invention of Information and Communication Technology, libraries now use various types of technologies to aid the se...

CHAPTER ONE

INTRODUCTION

Background of the Study: The low productivity, profitability and efficiency of many Nigeria banks necessitate the introduction of information technolo...

CHAPTER ONE

INTRODUCTION

THE BACKGROUND OF THE STUDY: Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision....

CHAPTER ONE

INTRODUCTION

Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The connection between the personnel and the consumer is one of a contractual nature. employees are the most significant chan...

CHAPTER ONE

INTRODUCTION

Background of the Study: Today’s business environment is extremely dynamic in nature. It has experienced rapid changes as a result of technologi...

CHAPTER ONE

INTRODUCTION

Background of the Study: The twenty first century age signifies significant shifts in the marketing strategies utilised by organisations and instituti...

Background of the Study

One of the basic elements of modern marketing&...

ABSTRACT

This research is entitled ‘A Sociological Analysis of Fraud among Employees of Selected Commercial Banks in Kaduna Metropolis’. The indispensability of commercial banking institutions in any nation’s economy cannot be over emphasized. Unfortunately, the Nigeri...

Background to the Study

The state of the economy and socio-economic well-being of any society is linked to the effectiveness of its education and the competencies of the work force. The effectiveness of any nation's labour force and skill development programme can be achieved when i...

AN EXAMINATION OF THE EFFECT OF CYBER DISRUPTIVE EVENTS ON NIGERIA TELECOMMUNICATIONS: A CASE STUDY OF GLOBACOM NIGERIA

Chapter One: Introduction

Background of the Study

The rapid advancement of technology has brought about significant changes in the telecommunicatio...

1.1Background to the Study

In the service industry, particularly the banking sector, across the world, the delivery of high quality services to customers is a key factor affecting the performance of firms(Akinci, Atilgan- Inan, & Aksoy 2010; Aliyu &Tasmin, 2012). It is thus real...