CHAPTER ONE

INTRODUCTION

Background to the Study: The federal government in 1991 set up a study group to look into and give recommendation of the administration and reform of indirect taxation. This was as a result of the inad...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Purchasing is concerned with the “process of defining the organization needs, selecting suppliers, agreeing terms, plac...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: One of the growth strategies that are included in the corporate level strategy is diversification. Other growth strategies include concentration, merger and acquisition, strate...

ABSTRRACT

This research work was on the effect of consumer sales promotion in the marketing of foods and beverages in Enugu metropolis,( A study of seven-up bottling company plc). The main objective was to find out whether there is a direct relationship between increase in quantity purc...