ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu...

Background: The impact of advertising on the consumption of alcoholic beverages, particularly among young people, has been recognised as a significant contributing factor (Alcohol Concern, 2013). By employing various advertising execution techniques, including but not limited to...

Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...

CHAPTER ONE

INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

The role of the media as the society's watchdog has evolved over the course of time, and the information and...

CHAPTER ONE

GENERAL INTRODUCTION ON THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA

The process through which the economies o...

CHAPTER ONE

GENERAL INTRODUCTION ON THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA.

The p...

ABSTRACT

Like many countries of the world, Ghana is experiencing a nutrition transition and rising non-communicable diseases. Adolescents are susceptible to diet-related health risks as they experience significant physical and psychological changes, which are happening in tandem with fo...

ABSTRACT

The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur...

Background of the Study

Celebrities have long played a significant role in shaping public perceptions and societal norms. In recent years, many celebrities have become vocal advocates for feminist causes, using their platforms to endorse gender equality, women's rights, and the empo...

THE INFLUENCE OF WIZKID’S MINIMALIST BRANDING ON YOUTH FASHION IN URBAN NIGERIA

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study

In contemporary Nigeria, the intersection of celebrity culture and youth identity formation has become a powerful axis of socio...

A CRITICAL STUDY OF BURNA BOY’S PAN-AFRICAN MESSAGING AND ITS IMPACT ON NIGERIAN YOUTH IDENTITY

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study

In the twenty-first century, African popular music has transcended entertainment to become a vehicle for social...