ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.

The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th...

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

ABSTRACT: Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to the corporate wellbeing of the business undertaking...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...

ABSTRACT: This research work was aimed at studding the major factors which determine the consumer preference for Malt Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the...

Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide...

CHAPTER ONE

INTRODUCTION

Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Dr. Joseph Juran (2013) defined product quality as a means to incorporate features that have a capacity to meet consumers need (wants) and gives customer’s satisfaction b...

CHAPTER ONE

INTRODUCTION

Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a tr...

CHAPTER ONE

INTRODUCTION: Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand swi...

CHAPTER ONE

INTRODUCTION

BACKGOUND TO THE STUDY

A typical market is made up of people who have various need, some are buyer in the market while other are sellers, ea...

1.1 Background of the Study

The research consists of several basic steps. The first step consists in the self-evaluation by the respective companies of the quality of their own products, while the third step is essentially a comparison of results, so that any difference...

Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising...

BACKGROUND TO THE STUDY: Customer happiness and brand credibility have both recently been acknowledged as crucial elements in any company's growth. Customer satisfaction, which has to do with meeting, exceeding, and ultimately fulfilling consumers' expectations, is the se...

ABSTRACT

A study of Advertisement Exposure and Brand Loyalty of Maggi Seasoning in Metropolitan Lagos, Nigeria

This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion meth...

THE IMPACT OF SOCIAL MEDIA HACKING ON BUSINESS BRAND REPUTATION

Chapter One: Introduction

Background of the Study

Social media has become an integral part of modern business strategy, offering platforms for brand promotion, customer engagement, and market analysis. H...