AN ASSESSMENT OF TWITTER BAN ON DIGITAL MARKETING
ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...
View DetailsTHE EFFECTS OF DIGITAL MARKETING BARRIERS ON THE PATRONAGE AND MARKET SHARE OF COMPANIES: A CASE STUDY OF THE BAN ON X (FORMER TWITTER)
ABSTRACT: The main focus of this study is to examine the implication of X (formerly twitter) ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80...
View DetailsASSESSMENT OF X (FORMERLY TWITTER) APP ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE )
ABSTRACT: The purpose of this study was to assess the impact of the Twitter app on brand awareness in Nigeria, with a specific focus on Rite Food Limited in Lagos State. The study aimed to analyse the impact of the Twitter ban on Rite Foods Limited's brand aw...
View DetailsBRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT)
ABSTRACT: Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to the corporate wellbeing of the business undertaking...
View DetailsTHE IMPACT OF TRADE FAIR ON THE DEVELOPMENT OF THE NIGERIAN ECONOMY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In any economy, the impact of trade fair cannot be over emphasized as it play a vital role in the overall economic, social and industrial development of a nation economy. Trade...
View Details