ABSTRACT: This study on “Advertising as an effective promotional tool in the delivering of banking services has tries to seek answer to the crucial question that plagues the memory of researchers question on how co-operate advertising acts as an effective promotional t...

ABSTRACT: This study was carried out to examine a study into the acceptance and adoption of the CBN cashless policy using Port Harcourt as a case study. Specifically, the study was aimed at ascertaining the level of acceptability and adoption of the CBN cashless policy...

Background of study: Mergers and acquisitions have emerged as a strategic tool for achieving corporate expansion and growth. Analyses have the banks to benefit from new business opportunities that would be created by change in the regulatory and technological environment.

ABSTRACT: This study is aimed at ascertaining the impact of internet banking services expenditure on the profitability of commercial banks in Nigeria; with the focus on Diamond Bank Plc. Internet technology holds the potential to fundamentally change banks and the banking industr...

BACKGROUND OF THE STUDY: Today’s business environment is very dynamic and undergoes rapid changes as a result of technological innovation, increased awareness and demands from customers. The application of information and communication technological concept...

ABSTRACT: This study was carried out to examine a study into the acceptance and adoption of the CBN cashless policy using Port Harcourt as a case study. Specifically, the study was aimed at ascertaining...

ABSTRACT: The focus of this study is to examine the present a critical investigation of the effect of covid-19 lockdown and POS withdrawal charges using Lagos State as case study. The study oversee an investigation into the impact of Covid-19 outbreak on the...

ABSTRACT: The utilisation of automated teller machines (ATMs) has experienced significant growth in popularity due to their cost-effectiveness in bank transactions and the convenience they offer to customers. As a result, ATMs have become an essential component o...

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...

BACKGROUND OF THE STUDY: Fraud is a `cankerworm’ that has eaten deep into the nation’s fabrics. It is visible in all the sectors of the economy. In the financial sector, fraud is an `offshoot’ of financial crimes which covers offenses, whic...

Background to the study: Businesses, which involve individuals, groups of individuals, companies or corporations in public and private sectors play an important role in the economic development of a given country. In this era of globalization, the demands for goo...

INTRODUCTION: The interconnection of computer with other related office equipments are finding increasing application in almost all field of human endeavour most especially the financial sector. More and more banks are introducing the use of computer ne...

BACKGROUND OF THE STUDY: Community bank was imitated within the 1990 budget speech of the Head of State, commander in chief of the Armed forces of Nigeria, General Ibrahim Badamasi Babangida. Since then institutionalizing the system has gone through a long w...

THE OVERVIEW OF THE STUDY: Banking has come a long way from the time of ledger cards and other manual filing systems. Most banks today are computerized to handle their daily voluminous tasks of information retrieval, storage, and processing.  Irrespective of whether they are...

BACKGROUND OF THE STUDY: On the convergence curve of information and communication technology, the world's financial institutions and telecommunication firms are about to enter a new cycle. A novel and potential application of the e-payment system for th...

Background of the Study: Nigeria faces serious poverty challenges. Two out of every three Nigerians live below the poverty line of $1 per day in income. Poverty in Nigeria is concentrated in rural areas, which are home to more than 70 percent of the nation’s poor. Developme...

ABSTRACT: Satisfaction is the customer’s evaluation of a product or service in terms of whether that product or serve has met their needs and expectations. Happy and satisfied customers behave in a positive manner. However, almost every Nigerian banks encounters similar pro...

Background of the Study: In today’s business world, globalization and international experience has become critically important. Banking industries can no longer get away with operating loosely connected groups of businesses that happen to be located around the world, but mu...

BACKGROUND OF THE STUDY: The recent evolution of technology for financial transactions poses interesting questions for policy makers and financial institutions regarding the suitability of current institutional arrangements and availability of instruments to guarantee financial s...

ABSTRACT: This project focuses on the utilisation of the internet in banking operations. The internet, in its constantly evolving state, has become a significant means of business communication and global data transfer. Banks and other financial institutions are increasingly util...

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INTRODUCTION

Background Of The Study: Considering the rapid technological advancement and financial market evolution, a lot of innovative transactional products ha...

CHAPTER ONE

INTRODUCTION

Background of the study: The notion of electronic banking was born as a result of technological improvement in the banking system. Customers no longer...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Apparently, the global financial system is embracing the present technological transformation from physical cash to prac...

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INTRODUCTION: The computer machine and computer technologies are both human oriented. Though, the computer is brilliant and intelligent, it cannot compete with human. This is to say that the computer technol...

CHAPTER ONE

INTRODUCTION

Background of the study: A bank is a financial organization that collects deposits and puts those deposits into lending activities, either directly or...

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INTRODUCTION: The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It hold...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: American marketing association approved an expanded definition of marketing in 1987, the previous definition – the systematic gathering, recording and analyzing of data h...

CHAPTER ONE

INTRODUCTION

Background to the study: To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the...

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INTRODUCTION

Background To The Study: Microfinance constitute the facilitation  of financial services to meet  the needs of low income individuals ...

CHAPTER ONE

INTRODUCTION

Background of the Study

Federal Mortgage Bank Of Nigeria (FMB)

Housing is one of the Importance...

CHAPTER ONE

INTRODUCTION

Background to the study: With the global use of progressively more sophisticated internet and information technology (Papazoglou, 2003), electronic ba...

CHAPTER ONE

INTRODUCTION

Background to the study: The utilisation of advanced internet and information technology on a global scale has led to the development of electronic ba...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Banks and financial Institutions are the most acceptable versatile, delicate .and popular forms of the present day joint incr...

CHAPTER ONE

INTRODUCTION

Background of the study: Banks are a vital part of every economy. It is the driving force behind society and economic progress. The importance of bank...

CHAPTER ONE

INTRODUCTION

Background of the study : In recent years, rapid technical advancement and new business models have led in a slew of novel...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Banks and financial Institutions are the most acceptable versatile, delicate .and popular forms of the present day joint incr...

CHAPTER ONE

INTRODUCTION

Background of the study: Banks are a vital part of every economy. It is the driving force behind society and economic progress. The importance of bank...

CHAPTER ONE

INTRODUCTION

Background of the study: In recent years, rapid technical advancement and new business models have led in a slew of novel retail payment options....

CHAPTER ONE

INTRODUCTION

Background of the Study: Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card...

CHAPTER ONE

INTRODUCTION

Background of the Study: Today’s business environment is extremely dynamic in nature. It has experienced rapid changes as a result of technologi...

CHAPTER ONE

INTRODUCTION

Background of the study: Many impoverished individuals in emerging nations face declining living conditions and unemployment as a result of economic d...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Nigeria's financial landscape has never been static. New services and products are offered on a regular basis, changing t...

Background of the Study

One of the basic elements of modern marketing&...

1.1Background to the Study

In the service industry, particularly the banking sector, across the world, the delivery of high quality services to customers is a key factor affecting the performance of firms(Akinci, Atilgan- Inan, & Aksoy 2010; Aliyu &Tasmin, 2012). It is thus real...