ABSTRACT: The study on a comparative study of sickle cell disease and Rhesus factor comparability among couples in Yenegoa and Port Harcourt aimed at evaluating the media campaign in creating awareness on sickle cell and Rhesus factor among couples in Yenegoa and port H...

ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and...

BACKGROUND OF THE STUDY: "Multimedia" is currently the buzzword in educational technology. Multimedia here refers to combining different electronic media, commonly computers and videodiscs, in teaching materials. This new generation is using digital media for learn...

Background of the Study: Journalism in Nigeria has continued to grow immensely in line with global trends despite strong infrastructural challenges. Communicating with a mass audience is not totally strange in Nigeria. Thus, mass media have been important tools in communicat...

ABSTRACT: This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Ray- power and SPLASH FM Enugu as a focus, to achieve maximum and accurate ...

Background of Study: It is necessary to understand and respect the power of television and cinema as media for disseminating information in order to completely comprehend the research issue....

ABSTRACT: The objective of this study is focused on a review of challenges facing media in dissemination of information  in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the pub...

ABSTRACT: Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are dif...

ABSTRACT: This study was carried out to examine the audience perception of the media in mobilizing women for political participation using Mando area of Kaduna State as case study. Specifically, the study was aimed at examining the role of women in...

ABSTRACT: Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the c...

ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu...

ABSTRACT: This study was carried out to analyze audience perception of health-related radio programmes using Nsukka as case study. Specifically, the study channeled to examine the level of residents exposure to health radio programmes, examine public percept...

ABSTRACT: This study was carried out on the assessment of students response to television reality programmes using Delta State University, Abraka as case study. To achieve this 4 research questions were formulated. The survey design was adopted and the simpl...

Abstract: This study, The Influence of Home Movies on the Dressing Patterns of Students of Tertiary Institutions in Abia state, notes that home movies mediate  in the culture of students of tertiary institutions in Abia state especially as it relates to...

ABSTRACT: Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. These technologies include the Internet, television, newspapers, film and radio, which are used for mass communication. Mass media a...

BACKGROUND OF THE STUDY: The value of connectivity can not be overemphasized. Communication has from the onset been a central and crucial aspect of human life. Without communicating, humans can not exist since communication is the only way by which concepts and i...

Background of the study: The mass media has recently become very well-established in emerging nations. Today, even historically isolated areas have access to television and radio programming. Although proof of the media's socioeconomic consequences is not restricted to develo...

ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc...

PREFACE: The creation of this exquisite masterpiece aims to enlighten society about the opulent benefits and profound significance of the Opoto festival in the enchanting Enugu Agidi Village. The illustrious Opoto festival, a grandiose celebration held with utmost opulence every...

Abstract: Social media networks over the years has proven to be a great source of information and communication in a large scale leading to a vast amount of diverse datasets.  This capability makes it possible to analyse large  amounts of data virt...

Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o...

ABSTRACT: This study aims to analyse the audience's view of media coverage of the February 2023 Presidential election, with a specific focus on the South-East geo-political zone as a case study. Nevertheless, the scope of the research st...

​​​​​​Background of the study: Journalists who work professionally in Nigeria are often confronted with complex and nuanced ethical dilemmas that need them to make choices about not just their own ethical behavior but also the behavior of the professional persons...

Background of the Study: Journalism can be described as day-to-day activities or operation of gathering and transmitting of a news or information to a large audience through a suitable media or channel. It can also be regarded as the events of the day condensed i...

Background to the Study: Numerous breakthroughs have resulted from advances in computer technology, particularly with the introduction of the Internet. The growth of the Internet is transforming a variety of global industries, including the media sector. Televisi...

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

BACKGROUND OF STUDY: Pandemics present challenges of an entirely different type than other disease outbreaks or the vast majority of other natural disasters. Because these diseases strike global populations which have no immunological experience with them, their...

BACKGROUND OF THE STUDY: New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When it comes to successfully opera...

Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....

BACKGROUND OF STUDY: Man’s capacity to learn, to organize learning, to communicate this learning as knowledge, to other members of the species, and to act on the basis of learning and knowledge constitute the subject matter of education (Golsin, 1965). Acco...

BACKGROUND OF STUDY: Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achiev...

BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion...

Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th...

Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010)  as a networ...

ABSTRACT

The primary objective of this study is to investigate the current condition of Nigerian newspapers that are disseminated through the internet, with the intention of determining the discernment and viewpoint of Nigerian readership towards these...

Background Information: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostl...

BACKGROUND OF THE STUDY: The art of communication as we know it now has evolved over many generations. Humans have been working very hard for a very long time to improve on one of the most fundamental aspects of their existence, and this effort has resulted in the sophistication...

BACKGROUND OF THE STUDY: Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one o...

BACKGROUND OF THE STUDY: The role of the broadcasters and the broadcast media...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...

BACKGROUND OF THE STUDY: It is becoming more typical for individuals who live in the 21st century to completely immerse themselves in a digital world. When compared to the previous decade, in which the internet served to link people all over the globe, individual...

Abstract: The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commer...

Background of the study: The term Pidgin English or Nigeria Pidgin otherwise known as Brokin English is a term used to denote an English based pidgin; a marginal language used among Nigerians to facilitate communication needs in certain interaction contexts. Like any ot...

ABSTRACT: The study on a comparative study of sickle cell disease and Rhesus factor comparability among couples in Yenegoa and Port Harcourt aimed at evaluating the media campaign in creating awareness on sickle cell and Rhesus factor among couples in Yenegoa and port H...

Background of the study: Social media is the integration of digital media, which includes combinations of electronic text, graphics, moving pictures and sounds in a structured computerized environment that allows users to interact with the data for appropriate pu...

BACKGROUND OF THE STUDY: Culture entails the way of life of people culture is the total way of life of a people, culture can also be defined as the identity through  which a particular set of people are identified.

Every society, no matter how...

Background of the Study: NTA Enugu is the focus of this study and it comprises television. The sophistication of these media of communication distinguished it as wonders to communication. NTA is an institution used for simultaneous transmission of informatio...

BACKGROUND OF THE STUDY: The mass media are seen as advances in science and technology in a culture, as well as catalysts for social and economic transformation in that society (Melkote, 1991). The mass media's actions are assumed to mobilize human and materi...

ABSTRACT: This study was carried out on the role of Fulani radio in resolving herdsmen farmers’ crisis in Nigeria using Koode Radio International, Abuja as a case study. To achieve this, thee significant research objectives were formulated. The su...

INTRODUCTION: Health is the most ingredients of life, deny man of that, he re impotent in life people do not value their life or state of health until they have experience of one form of sickness.

However, as it is being said that health its wealth, issues of how o...