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SIWES Report
THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)
Its concept is a philosophy of...
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SIWES Report
THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
CHAPTER ONE
INTRODUCTION
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...
View Details